Skip to content

Design experiences that users love

UI/UX Design

We create intuitive, engaging digital experiences through research, prototyping and testing, so every interaction earns its place.

Book a call
UI/UX Design by Innovation Insight

Who this is for

Design engagements suit products where users struggle, sign up but do not convert, or where a team is about to spend months on development and wants the screens validated first. Buyers are product managers, founders and marketing leads who need research, prototypes and a design system that developers can actually build from.

  • Startups that need a validated prototype before committing to a build
  • SaaS products with poor onboarding, activation or retention numbers
  • Companies unifying several inconsistent products under one design system
  • Teams whose developers keep guessing because the design files are incomplete

How we approach UI/UX design

Research comes first: five to eight user interviews, analytics review and a competitive teardown, synthesised into personas and a journey map within the first two weeks. Wireframes and interactive Figma prototypes are tested with real users using Maze or moderated sessions before any high-fidelity work, so the expensive decisions are made on evidence. Visual design follows your brand and platform conventions, with accessibility contrast and touch targets checked as we go.

The deliverable is a documented design system with tokens, components and states, plus developer-ready specifications and a hand-over session with the engineering team. When we also build the product, design runs one sprint ahead of engineering. When your own team builds it, we stay available for design QA during implementation so the shipped product matches the prototype users approved.

What a typical engagement looks like

PhaseDurationWhat you getTypical cost
Research and discovery1 to 2 weeksInterviews, personas, journey map, opportunity list$3k to $6k
Prototype and validation2 to 4 weeksWireframes, interactive prototype, usability test report$5k to $12k
Visual design and design system3 to 6 weeksHigh-fidelity screens, tokens, component library, specs$8k to $25k
Design QA during buildOngoingReview of implemented screens, fixes, new states$1k to $3k per month
Validating designs with users before development typically removes 20 to 30 percent of rework from the build phase. We measure this on every project by counting screens changed after development starts.
What we deliver

Everything you need for ui/ux design, done properly.

User research

Interviews, surveys and behavioral analysis that inform every decision.

Information architecture

Content and features organized for intuitive navigation.

Wireframing and prototyping

Fast visualization and interactive prototypes for early validation.

Visual design

Interfaces that express your brand and follow usability best practice.

Design systems

Component libraries and guidelines for consistency across products.

Usability testing

Validation with real users to find issues before development.

Our process

How a typical engagement runs.

  1. 1

    Discovery

    Business goals, user needs and competitive landscape.

  2. 2

    Define

    Personas, journey maps and design requirements.

  3. 3

    Ideate

    Multiple concepts explored in collaborative sessions.

  4. 4

    Design

    Wireframes and high-fidelity mockups.

  5. 5

    Prototype and test

    Interactive prototypes validated with users.

  6. 6

    Handoff and support

    Specs for developers plus ongoing design support.

Outcomes

What you get out of it

  • Higher user satisfaction and engagement
  • Lower development cost by validating early
  • Better conversion through optimized flows
  • Consistent brand experience everywhere
  • Fewer support tickets thanks to intuitive interfaces
  • A product that stands out on design

Technologies

Tools we reach for on ui/ux design work

  • Figma
  • Sketch
  • Adobe XD
  • Framer
  • Zeplin
  • Maze
  • Hotjar
  • UserTesting
  • Miro
  • Notion
  • Principle
  • InVision
FAQ

UI/UX Design questions, answered.

Do you design before development or alongside it?

Both. Design runs one or two sprints ahead of development so engineers always have validated screens to build.

Can you work with our existing brand guidelines?

Yes. We extend your brand into a product design system rather than replacing it.

What do we receive at the end?

Figma files, a documented design system, interactive prototypes and developer-ready specifications.